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Remove Multichannel Analytics: Tracking Online Impact Of Offline Campaigns
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). The data is easily available in the web analytics tool so why not. We lovingly craft reports every day.

Metrics 96
Metrics Measurement Dashboards Reporting 96
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118
Analytics Consulting Metrics Experimentation 118
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